Geosocial networking

Geosocial networking is a type of social networking in which geographic services and capabilities such as geocoding and geotagging are used to enable additional social dynamics. User-submitted location data or geolocation techniques can allow social networks to connect and coordinate users with local people or events that match their interests.

Lufthansa was the first in Europe (in the travel) to have implemented a campaign of geosocial-marketing having as partner Foursquare. Lufthansa, during the Oktoberfest, has decided to give 20 euro voucher to users who have checked in at least three locations in the city selected by the company itself , and thus release the badge Foursquare Oktoberfest.

http://www.ninjamarketing.it/2010/10/12/lufthansa-porta-foursquare-e-facebook-alloktoberfest-social-media-marketing/

lh_wiesn2011_st-XZI4

Team 1

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